Celine collaborated with Pelago’s advertising agency, Best Friend Jack and production company Studio Lewis to develop a launch film introducing SONA, Pelago’s new AI-native mental health support platform. Working to establish and expand the world of SONA while aligning with Pelago’s new brand identity, Celine storyboarded, shot designed, and directed the film, and was closely involved in the edit, creating the rough cuts. Structured as a day-in-the-life, the film explores SONA as an accessible voice in mental health, offering support in the moments when traditional care isn’t available.