CELINE SUTTER
writer | director | photographer

For her album Girl Violence, King Princess has spent the rollout tormented by demonically seductive, maniacal women. In the “JAIME” music video, she finally embodies that feminine figure; this time directing the violence inward, upon herself (or perhaps upon a Bushwick line cook lookalike). Reviving the genderqueer essence of Cheap Queen, this new KP screams, seduces, and hotboxes her boyfriend’s car. At its core, “JAIME” plays with the allure of self-destruction: chasing approval that will never come, where heartbreak becomes performance and cruelty becomes intimacy. In “JAIME”, King Princess steps into the role of the villain, and she has never looked better doing it.